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Commented On: Early Better Place Customer On Israel Electric-Car Experience


Green Car Reports 0 Views 21 comments
What do you mean by no local fanfare? Better Place has invested in PR more than any other Israeli clean tech company I have heard of. I think they burned through their millions BECAUSE they focused on local fanfare and PR and not enough on making the technology cost affordable to the every man.

http://www.greenprophet.com/2012/04/better-place-loses-millions/
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