L. James Johnson joined the automotive industry after winning recognition as a radio & TV journalist and running three thriving, fast-growing small businesses. Advancing to Internet Manager at a major dealership, he drew heavily on both experiences to perfect the “New Rules” of selling cars online. This led to the publication of his book HELP! I Gotta Sell My Car NOW! and his current career in automotive journalism. He can be contacted through his website www.BayAreaCarGuy.com.