When I was young lad, I dreamt of many a foreign car, mostly of German origin, with names like Porsche and BMW and even Audi, although the Ingolstadt cars were pretty crappy back then even if the Audi 5000 looked sweet. French cars were a joke, and the only Italian cars worth any mention were of of course Ferrari, Lam...Read more

I was just at the Canadian International Auto Show this past weekend, and while many brands really impressed me, such as Kia, Hyundai, Ford and as always Mini, one duo just stood out as being the most well thought out, the most focused: VW/Audi. I will deal with Audi another time, as that is a blog post in itself. No ...Read more

As I was leafing through a recent copy of Motor Trend recently and reading up on the Chevy Camaro Convertible--a very nice-looking four-wheeled steed with terrible overtones of guys with greased-back hair, or worse, receding hair, or even worse, a comb-over or hairpiece--I hit page 4 of the article, and there it was, s...Read more

Some brands, and specifically some cars need to keep an image and not really evolve that image for fear of aging and being perceived as wimpy or sissy-ish. Dodge fits into that category more than most brands I know, and the current Charger ads really make an effort to kick sand in the face of other car companies. Even ...Read more

Valentine's Day is here, and people all over the globe get suckered into marketing ploys meant to to relieve you of money so you can give it to a retailer in exchange for a heart-shaped gift made in China so that your significant other doesn't tear you a new one for yet another transgression real or imagined. I have sc...Read more

If you saw the Super Bowl, or if you just watched it for the ads and didn't skip by them with your PVR, you know that many people were buzzing afterward about a) the game and b) the car ads. Both were awesome, and even from far away, up here in the snowy Great White North (cue Bob & Doug music please), we got a loo...Read more

When it’s Super Bowl time, you really have to bring your A game, bring your heavy guns, get your game face on, and other such meaningless sports euphemisms that denote it’s crunch time and you are judged by winning. And Audi has brought a ringer, a secret weapon to the advertising wars that happen at this t...Read more

As the Super Bowl nears, just about every car maker and his barely unionized uncle is in high media oil-froth, gearing up for Super Sunday where media excess means consumerist success. It's one empire against another to the death. Rival companies compete for your wallet-based affections with an onslaught of ads that co...Read more

Anyone with an Internet connection, an RSS feed, or who has a fondness for the bizarre, the sick, and the depraved has certainly heard of the German gentleman who won a Mini Cooper in a contest by having his male member tattooed with word ‘Mini’ while it was broadcast - screams and all - to radio listeners ...Read more

You say the name "Aston Martin" in a room full of gear heads, you usually hear responses like DB5, DB4, DB6, etc. You would also probably hear things like V-8 or V-12. or leather covered interior. Let’s not forget that other key association - the one we all think of - James Bond. Either Sean Connery or Daniel Cra...Read more