2011 VW Touareg: Home Away From Home


The Car Connection 1,008 Views
The run-up in fuel prices the world over threatens to make drivers turn to Chevy Volts and Nissan Leafs (or should it be "Leaves"?) just to be able to make the mortgage payments. However, there are still large, boxy, all-wheel-driven, gasoline- and diesel-fired behemoths that tempt drivers to part with large sums of ca...Read more

"BWM": German Precision, Right Down To The Ad Copy


The Car Connection 2,148 Views
At the German company where I work, the relationship between German colleagues and North American and British colleagues can be strained. It comes down to the German cultural capital of speaking directly, clearly and very unambiguously. I have been party to social situations where one colleague (non-German) asked her...Read more

Brazil's New Drunk Driving PSA Makes Us Never Want To Valet Park Again


The Car Connection 1,705 Views
Driving while under the influence of alcohol, or any drug for that matter, is one of the most reprehensible acts a person can commit. Knowing that death and destruction to those behind the wheel and other innocent victims is all but assured still doesn’t prevent this from occurring all over the globe, in every co...Read more

2012 Honda Civic Si: Mix Mad Max, Manga and Insanity


The Car Connection 3,728 Views
Honda’s new range of 2012 Civics, one of its most important cars globally, has met with a bit of a yawn here in North America, despite some great advertising. All of Honda’s high-level engineering is there, yet the car hasn’t knocked any homeruns in any comparison tests. We’ve gotten so used to...Read more

Rebel Attack: Greenpeace Uses The Force Against Volkswagen


The Car Connection 2,314 Views
I blogged yesterday about VW trying to engage its fans in helping to make the next commercial in its series “Drive Until.” I found this to be a good approach to winning fans and more adherents to the VW brand. It’s a great way to interact with the VW buyers and keep the company image nicely burnished....Read more