Wizards Lore you do not know what you are talking about. I'm sure you are just trying to act like you know a lot about the luxury sedans. First off saying that the 7 series is not as nice looking as a Mercedes S-Class or a Lexus LS is an opinion. Personally I, and obviously many more people, think the new 7 series is very nice looking and sporty. Second, how does it look flimsy? There is nothing that I can see that is flimsy about the car. If there is say some examples. Third, saying that you are not getting the car you paid for is a weird statement. If you knew a lot about these cars you would know that the BMW has more horsepower and is quicker than both the Lexus and Mercedes, but not the price. The flagship, or most expensive, mercedes S-Class starts at a little under $200,000. The Lexus starts at a little over $100,000. The new BMW 7 series most expensive car, the 750li, starts at $87,000. I would say you are getting your moneys worth.