High Gear Media Extends Advertiser Reach by Providing New Consumer Services Across Automotive Website Properties
Online Automotive Media Publisher Adds Car Video Feature, Auto Part Comparison Shopping and Expands Partnership with Oodle
PALO ALTO, Calif., April 27 /PRNewswire/ — High Gear Media, a publisher of automotive digital media sites, today launched a suite of new features designed to increase users’ ability to get the most comprehensive, relevant information for car buying decisions according to their interest or lifestyle. The content is distributed across High Gear Media’s 38 automotive websites, including TheCarConnection.com , GreenCarReports.com , AllAboutPrius.com , and AllCarsElectric.com
Key features include car videos from around the web, offering users video reviews, tours and road tests; expansion of High Gear Media and Oodle’s partnership that allows users to search Oodle’s classified listings of local vehicles for sale; and access to auto part comparison shopping of over five million part configurations from over 50 online retailers.
“We are thrilled that High Gear Media’s automotive sites have joined the Oodle network, which will provide their audience access to aggregated auto classifieds listings from more than 80,000 sites, including Oodle.com,” said Craig Donato, CEO & founder of Oodle. “This partnership allows High Gear Media to leverage the opportunity to extend classifieds in the automotive market, as well as provide their audience a rich, engaging and localized experience.”
“By combining our owned and operated sites with cutting edge technology and digital media partners, we are able to create and package contextual content and increase audience traffic that monetarily benefits our advertisers,” said Hesky Kutscher, CEO of High Gear Media. “This is why we’re always adding more content and new functionality to engage our audience and provide them with the information they desire.”
New and Expanded Features
Videos showcased by VideoSurf
Users can now watch the latest video reviews, popular video tours, and video crash test results for any model car. Powered by VideoSurf , the first computer vision search engine for videos, users can see at-a-glance what the video is about, before they click play. They can also jump to a specific moment within the video, or find related car videos from across the Web.
Aggregated Classified Car Listings Powered by Oodle
High Gear Media and Oodle , the largest network for online classifieds, are expanding their existing partnership to allow users of High Gear Media sites to search Oodle’ s classifieds to find any model car for sale locally. Car reviews by High Gear Media’s expert automotive editors are integrated into automotive ads on the Oodle Network, which provides classifieds for leading digital brands including Facebook, MySpace, Cox Interactive, Lycos and thewashingtonpost.com.
Auto Parts Shopping Comparison Engine Powered by FrugalMechanic.com
High Gear Media has partnered with FrugalMechanic.com to launch a fully-integrated auto part comparison shopping engine that includes five million auto parts from over 50 online retailers. By leveraging FrugalMechanic.com’s sophisticated auto part matching technology and search engine, TheCarConnection.com now provides its visitors with the ability to quickly and easily find the lowest price on the parts that fit their car.
About High Gear Media
High Gear Media is a next generation media company building a network of owned-and-operated websites targeting car-buying audiences by vehicle and lifestyle market segments. Its first website, TheCarConnection.com, gathers the best automotive reviews and articles from around the web and adds its expert editors’ analysis and advice to help car buyers select the right car. Other sites in the network include: GreenCarReports.com , AllAboutPrius.com , and AllCarsElectric.com . High Gear Media is based in Palo Alto, Calif. and received its Series A funding from Accel Partners and Greylock Partners.