High Gear Media and Chevrolet Team Up to Compete in Fireball Run Adventurally® and Aid in the Recovery of Missing Children
Rally Team of Automotive Editors to Run in Charity Event in a 2010 Camaro
and Produce Live Social Media Coverage From the Road
PALO ALTO, Calif., Sep 22, 2010 — High Gear Media, a premium vertical content company publishing more automotive content than anyone on the Web announced today that they will be competing in the 2010 Fireball Run, a transcontinental adventure rally race. The event, which begins September 23, has teams competing for points in driving challenges across the country while helping to locate missing and abducted children.
Competing as Team High Gear Media will be three members of the Company’s expert editorial team: Nelson Ireson, Tim Healey and Joel Feder. The team will be sponsored by Chevrolet and will drive a 2010 Chevrolet Camaro SS for the nine-day, 3,500-mile adventure. High Gear Media editors will take viewers along for the ride by posting articles and real-time social media about their adventures at: TheCarConnection.com/fireballrun. The team will depart Henderson, Nevada on September 23rd and arrive in Galena, Illinois, on October 2nd.
“High Gear Media’s editorial team produces some of the best automotive content on the Web. We’re thrilled to be a part of this very exciting Fireball Run story and to tell it through social media channels in a unique way,” said High Gear Media’s Editorial Director Marty Padgett. “Riding in the 2010 Chevrolet Camaro SS, we expect to take the checkered flag, to give fans a unique view of the rally as it unfolds, and to do our part to raise awareness of the issue of missing children in the U.S.”
Real-time coverage of the High Gear Media team’s exploits will be available across High Gear Media sites including the Company’s flagship automotive shopping site TheCarConnection.com; its luxury and performance site, MotorAuthority.com; and its social media site, SocialCarNews.com. Stories from the road, live tweets, photos, video and more can be found at TheCarConnection.com/fireballrun and users can also follow along on Facebook and Twitter:
Each Fireball Run team represents a missing child identified by the Race to Recover America’s Missing Children, a campaign for the Klaas Kids Foundation. During the eight day adventure and competition, teams will distribute 1,000 posters along the entire 3,500 mile route of the rally, which journeys through 18 cities and nine states. To date, The Fireball Run has contributed to the recovery of 35 missing children. High Gear Media’s team, sponsored by Chevrolet, will race for Jade Flores, a 4-year-old girl who has been missing since July, 2008.
“The Fireball Run is a unique event that combines a road rally with track competitions and a worthy cause,” said John Fitzpatrick, marketing manager for the Chevrolet Camaro. “The driving portion is a great fit for the Camaro SS, and helping find children like Jade is a great cause for Chevrolet to support. We look forward to following the Fireball Run and the High Gear Media team.”
About High Gear Media
High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments. High Gear Media’s owned and operated network of automotive destinations have nearly 3 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, its family site FamilyCarGuide.com and its social media site SocialCarNews.com. High Gear Media’s editorial staff and over 250 contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company’s content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, Discovery News, SpeedTV and The San Francisco Chronicle. Independent automotive writers and people who are passionate about cars are invited to contribute content by visiting HighGearMedia.com. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.
High Gear Media, +1-650-576-8371, firstname.lastname@example.org
Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions, such as the upcoming 2011 Chevrolet Cruze Eco model that is expected to deliver up to an estimated 40 mpg highway, and 2011 Chevrolet Volt that will offer up to 40 miles of electric driving and an additional 300 miles of extended range with the onboard generator (based on GM testing). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.
About The Fireball Run Adventurally Series & The Race to Recover America’s Missing Children
The Fireball Run Adventurally is a national event headquartered at the NBC/Universal Studios in Orlando Florida, safety sanctioned by the United States Auto Club (USAC) and welcomed by city leaders and law enforcement in each host city.
The 2010 Fireball Run Adventurally starts September 23rd in Henderson, Nevada and concludes October 2nd in Galena, Illinois. Teams will travel over 3,500 miles in 9 days, driving everything from Lamborghinis to Mustangs to the “Time Car” from Back to the Future. Along the way, teams solve clues and complete challenges in an attempt to earn points. In addition, there are racing challenges, the first of which will take place at the Las Vegas Motor Speedway. Think of it as Amazing Race meets motor sports.