High Gear Media Acquires MotorAuthority.com

Posted: 08.11.2009 | By jeff

Acquisition Expands Company’s Presence in the Luxury Car Segment,
Adds Traffic and Content to Growing Owned-and-Operated Network

Palo Alto, Calif., August, 11 2009 – High Gear Media (www.highgearmedia.com), a publisher of automotive digital media content targeting in-market car buyers by interest and lifestyle, today announced the acquisition of MotorAuthority.com, a luxury and performance car site. The acquisition extends the company’s presence in the luxury car market and enables the company to expand its automotive content platform.  High Gear Media’s platform now supports 39 owned and operated automotive websites including TheCarConnection.com, GreenCarReports.com, AllCarsElectric.com and AllAboutPrius.com.

“MotorAuthority.com is a fast-growing automotive media property that has built deep vertical content and a community of highly engaged consumers,” said Hesky Kutscher, co-founder and Chairman of High Gear Media. “This acquisition builds on our growth and enhances our ability to deliver relevant content to users and engaged audiences to advertisers.”

MotorAuthority.com began in 2006 as a vertical content website focusing on automotive news for the luxury and performance car segments. Since then the site has grown its audience and become a respected source of news and reviews attracting an engaged, passionate community of users.

“Moving MotorAuthority onto High Gear Media’s powerful platform will allow us to super charge the site’s growth more effectively than on our own,” said Siddharth Raja, founder of MotorAuthority.com.  “The High Gear Media vision is compelling and we’re excited to be a part of it.”

In the last nine months, High Gear Media has expanded rapidly with the launch of 39 owned-and-operated automotive websites.  Traffic and revenue have grown substantially in the first half of 2009.  The company closed a Series B round of funding last month with Accel Partners, Greylock Partners and DAG Ventures and expects to be profitable with this round of financing.

About High Gear Media
High Gear Media is a next generation media company building a network of owned-and-operated websites for car consumers targeting every interest and lifestyle. High Gear Media owns and operates 39 automotive content sites, including the anchor site, TheCarConnection.com, the “green suite” – GreenCarReports.com, AllCarsElectric.com,  AllAboutPrius.com,  and others such as MustangBlog.com, CamaroBlog.com and ChallengerBlog.com.  High Gear Media’s content is syndicated across the Web to partners including Yahoo! Autos, Glam Media, FoxNews.com, Huffington Post, BusinessInsider.com, Oodle and The San Francisco Chronicle.   Independent automotive writers and people who are passionate about cars can contribute content alongside the company’s editorial experts by visiting HighGearMedia.com. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.

Press Contact:
High Gear Media
650.353.2433

http://www.highgearmedia.com/contact/

info@highgearmedia.com

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