Paid Marketing Manager
Description
Location: Menlo Park, CA (working in a remote/home office definite possibility)
About High Gear Media
High Gear Media is a fast-growing, top-tier venture funded (Accel, Greylock, DAG), vertical publishing company publishing three of the fastest growing and most authoritative Automotive web sites: The Car Connection, Motor Authority and Green Car Reports. The team includes journalists from established publishers including Car & Driver, AutoTrader and more as well as developers and digital experts from Yahoo!, Google and Sidestep.
High Gear Media’s three owned and operated automotive properties have approximately 5 million to 5.5 monthly visits. The original, premium content operations generate 600+ stories and car reviews a month. Stories and reviews are produced by an expert editorial staff as well as some of the most recognized freelance writers in the industry. The sites are built on an industry-leading proprietary platform allowing for flexible publishing and agile product development. In the automotive vertical, HGM is the future of online media.
High Gear Media is ready to accelerate efforts around paid search marketing. We are looking for someone who can connect the dots not only on the spending but also the revenue it creates. We need a paid search marketing tornado who lives, eats and breathes all aspects of SEM. What’s a tornado? Start with someone who is passionate with a capital P, has hair that is frequently on fire and is someone who is pleasantly obsessive / detail crazed. Sprinkle in: fun, dynamic, entrepreneurial and self-driven. We are looking for someone to start delivering results immediately.
Responsibilities:
• Design and execute the entire online marketing process and campaigns to attract and significantly increase our lead generation efforts
• Develop, monitor and execute all advertising campaigns including keyword research/building, strategy and bids, formulating and managing the PPC budgets, and writing ad copy
• Optimize online marketing programs based on key performance metrics that result in increased conversions and positive ROI
• Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to improve key metrics across campaigns
• Collaborate with the product/design/engineering team to optimize landing pages
Qualifications:
• Understanding of the automotive lead generation eco-system
• Possess an in-depth understanding of search engine marketing
• 3-4 years of hands-on experience in developing & optimizing large-scale paid search campaigns
• Comprehensive understanding of keyword research, bid management and web analytic tools
• Self-directed, proactive and a strong attention to detail
• Advanced use of Excel
• Mastery of Google Adwords and Bing’s paid search platform
Why work for High Gear Media:
• Help connect interested users (5M to 5.5M per month) with premium original content and best-in-class sites
• Enjoy a fun, casual and collaborative working environment
• Join a financially stable company with potential equity upside
• See results of your work immediately
Benefits:
• Competitive salary and compensation plans
• Flexible work schedules with generous paid time off
• Comprehensive medical and dental plans