The New York Times Covers High Gear Media Brands In April Fool’s Day Trickery Roundup

Posted: 04.05.2011 | By jeff

We did our best to get a little April Fool’s Day spirit going this April 1st.  Turns out, The New York Times  noticed.  Three of our brands were featured in the Times’ roundup of April Fool’s craziness in autos, cited for their creativity.

John Voelcker created a fake scoop for Green Car Reports on a company called NuTankX, supposedly a start-up based in Michigan that worked a new angle on the Better Place battery swap — gas tank switching.

Nikki Gordon-Bloomfield write a story on All Cars Electric where she “found” some plug-in innovation from the oil giant BP.

“Instead of a lengthy battery charge, BP’s Liquid Electrolyte Transference System (LETS) innovates with a “special drain plug” that allows “depleted” fluid to be quickly replaced with fresh and fully charged liquid.”

The Car Connection also featured a handy compendium of all the automotive based April Fool’s gags around the Web.

 

 

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