High Gear Media CEO Talks 'Beyond Content Farms' With PBS' MediaShift (VIDEO)
High Gear Media’s very own CEO Matt Heist had a chance to join a recent PBS MediaShift video roundtable on the rapidly changing world of online content. Matt was joined by speakers from Bleacher Report, Examiner.com, AOL’s Patch and the Internet Content Syndication Council — plus MediaShift host Mark Glaser.
MediaShift, which does a great job chronicling how content is being transformed by the Web, has been examining different angles to the content farm issue all week. The show gave Matt a great platform to talk about how High Gear Media is different:
- vertical focus (on automotive content and tools)
- laser focus on creating super high quality content that is rich and deep (advertisers and users demand that level of quality in autos)
- unique blending of both a full time staff of long-time journalists and a wider set of passionate content contributors who themselves have deep automotive backgrounds or expertise.
Here is a segment of the show where Matt talks about quality:
More About High Gear Media
High Gear Media is a vertical publishing company publishing more premium automotive content than anyone in the world through websites targeting key buyer and vehicle segments. High Gear Media’s owned and operated network of automotive destinations reaches almost 3 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury site, MotorAuthority.com, green and electric car sites, GreenCarReports.com and AllCarsElectric.com, and its family-focused sites including FamilyCarGuide.com. High Gear Media’s editorial staff and over 250 contributors have written at publications like Car and Driver, AOL Autos, Autoweek, Automobile Magazine, and Wired. The company’s content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, AOL Autos, and The San Francisco Chronicle. Independent automotive writers and people who are passionate about cars can contribute content by visiting HighGearMedia.com. High Gear Media is headquartered in Palo Alto, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.