High Gear Media is a vertical media company publishing engaging, premium automotive content on some of the Web’s fastest growing car websites targeting key buyer and vehicle segments.
High Gear Media’s owned and operated network of automotive destinations have over 4 million visitors monthly and include its anchor site, TheCarConnection.com, its luxury and performance site, MotorAuthority.com, and the leading green car site, GreenCarReports.com. High Gear Media’s editorial staff and contributors have written at publications such as Car and Driver, AOL Autos, AutoWeek, Automobile Magazine, and Wired. The company’s content is syndicated to partners including Yahoo! Autos, Huffington Post, NASCAR.com, Discovery News, SpeedTV and The San Francisco Chronicle.
High Gear Media is headquartered in Menlo Park, Calif. and received its funding from Accel Partners, Greylock Partners and DAG Ventures.
Management Team
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Matthew Heist, CEO

Matthew Heist is responsible for day-to-day operations as well as general corporate strategy. Prior to joining High Gear Media, Heist was senior vice president and general manager of Sidestep.com, where he was responsible for the company’s core vertical search product. Sidestep was acquired by Kayak in December 2007. Prior to Sidestep, Heist was vice president of business operations at Yahoo!, responsible for driving strategy and operations for Yahoo’s vertical search and commerce listings properties, including Yahoo Autos, Shopping, Travel, Real Estate and Local.
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Jeff Birkeland, VP of Product

Jeff Birkeland leads product development at High Gear Media. Previously, Jeff was senior director of product in Yahoo!’s Media Group, leading product teams building such properties as Health, Tech, Food and Yahoo! Shine. Prior to that he spent four years leading product management for Yahoo! News, the world’s largest news site.
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Yacine Filali, VP of Engineering
Yacine Filali leads High Gear Media’s engineering team and is responsible for software development, implementation and management across all of HGM’s applications and services. Yacine joined the company in 2009 and was previously at Winbond Electronics Corporation (and its spinoff Nuvoton) and before that was at iDini Corp.
BOARD OF DIRECTORS
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Andrew Braccia, Accel Partners
Andrew joined Accel in 2007, bringing with him a decade of operational and leadership experience. Prior to Accel, Andrew held a variety of senior roles in business development, general management and operations with Yahoo. Most recently he served as vice president of Yahoo Search, where he was responsible for all business and operational aspects of Yahoo’s consumer search business. In this capacity, he played a key role in helping to lead the company’s entry into the social search arena with the launch of Yahoo Answers and the acquisition and integration of Del.icio.us. Andrew also had served as vice president and general manager of Yahoo’s Marketplace division, which includes Yahoo Shopping, Yahoo Travel, Yahoo Real Estate, and Yahoo Autos – all leading commerce sites in their respective categories under his leadership.
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James Slavet, Greylock Partners
James joined Greylock in April of 2006. He is focused on investing in the consumer internet, software, and digital media markets. James currently serves on the board of directors of Auditude, High Gear Media, Kongregate and Revision3. He is also a board observer for Greylock’s investments in Digg and LinkedIn, and was actively involved in Greylock’s investment in Farecast (acquired by Microsoft). Prior to Greylock, James worked in operating roles in both established and startup consumer technology businesses. He was a vice resident and general manager in the Search and Marketplace business unit at Yahoo. He was founder and COO of Guru, on online recruitment company acquired by Unicru – Kronos (KRO); he worked out of Kleiner Perkins Caufield and Byers as the first employee of online commerce company Drugstore.com (DSCM); and he served in product management and new business development roles for Wired, an internet/media company, acquired by Conde Nast and Lycos.
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Rob Solomon
Rob Solomon was formerly President of Groupon, a social commerce startup based in Chicago and previously was a Partner at Technology Crossover Ventures, which he joined in October 2008. Rob is also the former CEO of Sidestep.com, a vertical travel search engine that was sold to Kayak in 2007. Prior to Sidestep, he spent six years at Yahoo where he managed the company’s commerce businesses as vice president and general manager of the Yahoo Shopping Group. He also has worked at Electronic Arts and travel services powerhouse Cendant Corp. Rob serves on the boards of directors of HomeAway.com, Mpire and WidgetBucks.
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Chas Edwards
Chas Edwards is chief revenue officer at Pixazza. Previously he was the publisher and chief revenue officer at Digg, the site that lets its 38 million readers organize content from across the web by voting on what they consider to be the best. For the four years prior to joining Digg, he was the co-founder (with John Battelle), publisher and chief revenue officer at Federated Media (FM), a next-generation media and publishing company that connects the highest quality conversational content (eg, Boing Boing, Mashable, Inhabitat, Dooce, NOTCOT and The Pioneer Woman) with leading brand marketers.
Prior to co-founding Federated Media in 2005, Chas was vice president of sales and marketing for CNET Networks’s B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET’s broadband & webcasting unit and as VP of business development for mySimon, CNET Networks’s comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet (now owned by Comcast and called G4).
Chas maintains a daily blog on digital marketing trends at chasnote.com.
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Nicholas Pianim, DAG Ventures (Observer)
Prior to joining DAG Ventures in 2007, Nick was Vice President of Corporate Development at Juniper Networks where he was responsible for acquisitions, commercial transactions and venture investments. Previously he was CFO for Ensemble Communications where he oversaw corporate development, and CEO of iAsiaWorks, a NASDAQ listed datacenter and managed services company. He also worked with Enterprise Partners Venture Capital on a variety of development and investment assignments and with Morgan Stanley International. Nick received a BSc in Electrical Engineering from Tufts University and an MBA from the Stanford Graduate School of Business.
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Hesky Kutscher, Founder and Chairman
Hesky Kutscher is a serial entrepreneur who has always been interested in giving consumers a better way to research before they shop. His last company, DailyShopper.com, became ShopLocal after a merger and then sold to a consortium that included Tribune and Gannett in 2004. Hesky founded High Gear Media in 2007.
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Matt Heist, CEO
Matthew Heist is responsible for day-to-day operations as well as general corporate strategy. Prior to joining High Gear Media, Heist was senior vice president and general manager of Sidestep.com, where he was responsible for the company’s core vertical search product. Sidestep was acquired by Kayak in December 2007. Prior to Sidestep, Heist was vice president of business operations at Yahoo!, responsible for driving strategy and operations for Yahoo’s vertical search and commerce listings properties, including Yahoo Autos, Shopping, Travel, Real Estate and Local.
ADVISORS
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Ido Green, Co-Founder and former CTO
Ido Green is currently Developer Advocate for Google Chrome/HTML5/Chrome OS and has been working in technology since 1994, most recently as CTO at High Gear Media and before that as a senior developer at Yahoo. Previously, he served as general manager of Yahoo FareChase Israeli office, leading the international development teams responsible for Yahoo FareChase. Before FareChase, Green was the co-founder of a vertical search engine for classifieds.



